The Real Winner Will Be … Reddit
In the world of social apps, there are two kinds. The first kind is all about sharing media: Youtube, Snapchat, TikTok, BeReal. It is popular among the youngsters. It is all about being popular.
The second kind of social apps is about sharing opinion. This group includes Twitter, Facebook, Parler, Gettr, Gab, and Truth Social. This group will look a lot different in the coming months.
When Elon Musk will take the helm at Twitter, expect a lot of changes. A large number of employees will have to seek new employment. Expect drastic updates to the Twitter rules and moderation guidelines. Twitter may come out of it much different, financially healthier, or it could evolve to the fringes.
Kanye West buying Parler is merely a distraction. It is also a cash infusion for a patient on life support. I doubt it will become a mainstream platform.
Also Truth Social is in financial turmoil. Don’t expect any real money from Trump. It will probably hang around until the next presidential election.
I consider Gettr or Gab too much on the fringe.
That leaves a great opportunity for Reddit. Reddit is not a traditional social application, with its endless stream of posts. Scrolling through the stream is referred to as doomscrolling. Reddit is a curated and organized set of areas of interest. It will take a bit to get used to. Yet, it will see an influx from the other social applications and become more widely used.
