LinkedIn, what am I doing wrong?

For the past year LinkedIn pings fall into two categories. The first group commends you on your work, your company, your skills, your writing only to go for the kill next and try to sell you something. The second group is more direct and pitches you candidates for the open reqs in the team in their first communication.

LinkedIn has become a nuisance rather than a benefit.

Where is the promise of professional networking without too many strings? What happened to peer discussion groups and expert panels? What happened to free learning on the Lynda platform?

Since the purchase by Microsoft, it appears the strategy is sales-all-the-time. Salesforce made a colossal mistake not to buy LinkedIn first. Imagine the power-combo.

Or I may be doing this LinkedIn thing all wrong.

June 20, 2021


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