Over The Air (Ota) And Unfinished Products
Listening to a recent brief on Humane Pin and the Rabbit R1 device highlights a negative side effect of OTA.
Tesla defined software defined vehicles and demonstrated the power of over the air updates to continuously upgrade the car’s features. Other car companies followed their lead. Releasing a car without OTA is irresponsible today, as recalls are expensive.
But there is also a serious side effect of OTA: lazy product releases. Ship it! We’ll fix it later. We’ll ship the new features later. Vendors shipping incomplete products are treating their early customers as investors. Yet, they are still paying full price for an unfinished, and sometimes, unfixable product.