New Product Management Acronyms

In the continuing series of new or sometimes lazy lingo, I learned about these product management related acronyms.

  • WTP - Willingness to Pay: the maximum price a customer is willing to pay for a product or service.
  • JTBD - Job to be Done: shorthand for what an individual really seeks to accomplish with your product.
  • DOR - Definition of Ready
  • MVE - Minimum Viable Experiment (sometimes Minimum Viable Experience): an experiment to test the central premise of your business idea. It is a much better term than Minimum Viable Product (MVP), as an MVP is clearly a misnomer: it is neither product, nor viable. MVE captures the true sentiment better.
  • LSD - Lean Software Development: ok, I just like to listen to the Grateful Dead at work from time to time.

July 17, 2023


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